Monday, 30 May 2011

of England-Sri Lanka Test


CARDIFF, United Kingdom: Rain meant there was no play before lunch on the fourth day of the first Test between England and Sri Lanka
at Sophia Gardens here on Sunday.

The umpires decided to bring lunch forward by half an hour to 12.30pm (1130GMT), in the hope of making a prompt start to the afternoon session.

England were 287 for two overnight in reply to Sri Lanka's first innings 400, a deficit of 113, in a match where every day's play has been affected by bad weather.

Alastair Cook was 129 not out and Jonathan Trott 125 not out.

This match is the first of a three-Test series.

Cook and Pietersen exit as draw looms


CARDIFF, United Kingdom: Sri Lanka finally saw the back of Alastair Cook in the first Test at Sophia Gardens here on Sunday but only after he'd shared another huge stand with fellow century-maker Jonathan
Trott.

Meanwhile Kevin Pietersen's well documented problems against left-arm spin continued when he was lbw to Rangana Herath for just three.

England were 344 for four reply to Sri Lanka's first innings 400, a deficit of 56 runs, at tea on the fourth day.

Trott had extended his overnight century to 147 not out while Warwickshire colleague Ian Bell was unbeaten on 28 after rain, which has repeatedly interrupted this match, washed out the morning session to leave the first of a three-Test series heading for a draw.

England resumed on 287 for two, with Cook 129 not out and Trott 125 not out -- his sixth century in just 19 Tests.

Cook had added just four runs when he top-edged a cut off seamer Farveez Maharoof and was caught head-high by wicket-keeper Prasanna Jayawardene.

England were 298 for three after a five-hour partnership of 251 between opener Cook and Trott that came hot on the heels of stands of 329 and 173 during a 3-1 Ashes series win in Australia.

This was also Cook's second hundred in as many Test innings, following on from an Ashes triumph where the 26-year-old left-hander scored a mammoth 766 runs at 127.66, including three centuries.

Pietersen had already looked uncomfortable against Herath before he went back, with a cross-bat, to a delivery that kept low.

Sri Lanka's lbw appeal was rejected by West Indian umpire Billy Doctrove, prompting a review.

Australian third umpire Rod Tucker, after several minutes' study,
eventually decided the ball had hit the pad, and not Pietersen's bat, first.

Doctrove reversed his original verdict and Pietersen lingered for a while before slowly walking off after just 11 balls at the crease, with England now 305 for four.

It was the 19th time in Tests and 43rd occasion in all international
cricket Pietersen had been dismissed by a left-arm spinner.

Bell though drove Herath, one of only two bowlers along with Maharoof used in the session, straight out of the ground for the first six of the match.

But Bell had a lucky break on 19 when a cut off Maharoof, playing his first Test in nearly four years after being called up from county side Lancashire, was dropped at gully by Kumar Sangakkara.

Sri Lanka, already without retired stars Muttiah Muralitharan, Lasith
Malinga and Chaminda Vaas, had seen their attack depleted further by injuries to seamers Nuwan Pradeep and Dilhara Fernando, who'd both enjoyed success in two warm-up victories in England.
Source:thenews.com

Trott hits double ton as England take lead



CARDIFF: Jonathan Trott ground his way to a painstaking, chanceless double century as the rain-affected first test between England and Sri Lanka headed for a draw on Sunday.

Trott was finally bowled for 203 five overs from the close, his second test double hundred, in an England total of 491 for five at the end of the fourth day.

After rain had delayed the start of play by 210 minutes, England lead Sri Lanka by 91 runs with Ian Bell on 98 not out.

Alastair Cook was dismissed for 133 early in the day's play and Bell then shared a stand of 160 with his Warwickshire colleague Trott. Kevin Pietersen (3) succumbed to left-arm spin for the 19th time in tests in just over three years.

Trott, 125 not out overnight, laboured for much of the day in an innings lasting 513 minutes. His test career average swelled to 66.77 and only Don Bradman (99.94) has a better average among players who have featured in as many matches as Trott's 19.

Sri Lanka's initial success was that of prolific opener Cook. He added just four runs to his overnight score when he was undone following a rare loose stroke that ended a stand of 251 with Trott.

Cook, after compiling his fifth century in eight Tests, tried to square drive a short Farveez Maharoof ball over gully off the back foot but managed only a faint edge to wicketkeeper Prasanna Jayawardene. He had faced 274 balls and struck 10 fours.

Pietersen, in his first Test innings since surgery on a double hernia, was dismissed lbw for three by Sri Lanka's Rangana Herath.

The ball kept low and skidded wickedly on to his pad and then bat. Umpire Billy Doctrove rejected the appeal but Sri Lanka were successful with the review.

Trott raised his 150 and the 50 partnership with Bell by on-driving Herath for his 13th boundary. It was the fourth time he had gone past 150 in a test career that is not yet two years old.

Bell was aggressive from the outset, charging down the pitch and striking Herath over his head for a six. It was England's first boundary of the day and came from the 84th delivery

The best, or at least most elegant, shot of the day was by Trott, a straight drive off Suranga Lakmal for four that registered the 100 partnership with Bell. The stroke also gave Trott the record highest test score by an England batsman against Sri Lanka, surpassing Graham Gooch's 174 in 1991.

Bell, dropped on 19 by Kumar Sangakkara at gully off Maharoof, sustained his positive intent and reverse swept two boundaries in successive overs off Herath and Tillakaratne Dilshan to go to 84.

Trott's patient vigil was ended when he missed a straight ball from Dilshan, trying to cut.
Source:the News .com

Pakistan 'A' completes Afghanistan whitewash





FAISALABAD: Pakistan 'A' outlasted a much improved Afghanistan team to win the third and final one-day cricket match by four wickets here on Sunday, for a 3-0 whitewash of the tourists.

Noor Ali (51) guided Afghanistan to an imposing 274-9 in their 50 overs before Sarfraz Ahmed and Saad Nasim hit half-centuries to help the hosts overcome the visitors after 278-6 in 48.1 overs.

Sunday's victory completed a rout that saw Pakistan win the first match in Islamabad by five wickets and the second at Rawalpindi by 150 runs.

Afghanistan were the first international team to tour Pakistan since March 2009 terrorist attacks on the Sri Lankan team bus, which killed eight people and injured seven touring players and their assistant coach in Lahore.

Ahmed put two match-winning partnerships of 63 for the sixth wicket with Sohail Tanvir (31) to lift Pakistan 'A' from a precarious 120-5 before seeing them off through an unbroken seventh wicket stand of 95 with Nasim.

Ahmed hit three boundaries during his 73-ball 53 not out and was ably
supported by Nasim who hit seven boundaries during his 43-ball 50 not out.

For Afghanistan, Ali was the pick of the batsmen, holding one end intact during his sedate 72-ball innings which had six boundaries. And Karim Sadiq had a fiery 26-ball 42 not out studded with seven boundaries.

For Pakistan leg-spinner Yasir Shah took 3-29.

The Pakistan Cricket Board hope their successful hosting of Afghanistan will send positive signals to top teams who have refused to tour here.

Last week Sri Lanka refused to visit Pakistan for a October-November
series, citing security fears.

Abbreviated scores: Afghanistan 274-9 in 50 overs (Noor Ali 51, Karim Sadiq 42 not out, Shabir Nori 35, Mirwais Ashraf 31; Yasir Shah 3-29)

Pakistan 'A' 278-6 in 48.1 overs (Sarfraz Ahmed 53 not out, Saad Nasim 50 not out, Sharjeel Khan 38, Babar Azam 37, Sohail Tanvir 31)

Cook and Pietersen exit as draw looms


Cook and Pietersen exit as draw looms


CARDIFF: Sri Lanka finally saw the back of Alastair Cook in the first Test at Sophia Gardens here on Sunday but only after he’d shared another huge stand with fellow century-maker Jonathan Trott.

Meanwhile Kevin Pietersen’s well documented problems against left-arm spin continued when he was lbw to Rangana Herath for just three.

England were 344 for four reply to Sri Lanka’s first innings 400, a deficit of 56 runs, at tea on the fourth day.

Trott had extended his overnight century to 147 not out while Warwickshire colleague Ian Bell was unbeaten on 28 after rain, which has repeatedly interrupted this match, washed out the morning session to leave the first of a three-Test series heading for a draw.

England resumed on 287 for two, with Cook 129 not out and Trott 125 not out — his sixth century in just 19 Tests.

Cook had added just four runs when he top-edged a cut off seamer Farveez Maharoof and was caught head-high by wicket-keeper Prasanna Jayawardene.

England were 298 for three after a five-hour partnership of 251 between opener Cook and Trott that came hot on the heels of stands of 329 and 173 during a 3-1 Ashes series win in Australia.

This was also Cook’s second hundred in as many Test innings, following on from an Ashes triumph where the 26-year-old left-hander scored a mammoth 766 runs at 127.66, including three centuries.

Pietersen had already looked uncomfortable against Herath before he went back, with a cross-bat, to a delivery that kept low.

Sri Lanka’s lbw appeal was rejected by West Indian umpire Billy Doctrove, prompting a review.

Australian third umpire Rod Tucker, after several minutes’ study, eventually decided the ball had hit the pad, and not Pietersen’s bat, first.

Doctrove reversed his original verdict and Pietersen lingered for a while before slowly walking off after just 11 balls at the crease, with England now 305 for four.

It was the 19th time in Tests and 43rd occasion in all international cricket Pietersen had been dismissed by a left-arm spinner.

Bell though drove Herath, one of only two bowlers along with Maharoof used in the session, straight out of the ground for the first six of the match.

But Bell had a lucky break on 19 when a cut off Maharoof, playing his first Test in nearly four years after being called up from county side Lancashire, was dropped at gully by Kumar Sangakkara.

Sri Lanka, already without retired stars Muttiah Muralitharan, Lasith Malinga and Chaminda Vaas, had seen their attack depleted further by injuries to seamers Nuwan Pradeep and Dilhara Fernando, who’d both enjoyed success in two warm-up victories in England.

Score board

Sri Lanka won toss

Sri Lanka 1st innings 400 all out (HAPW Jayawardene 112, NT Paranavitana 66; Anderson 3-66, Swann 3-78)

England 1st innings

*A J Strauss c D Jayawardene b Lakmal 20

A N Cook c H Jayawardene b Maharoof 133

J M Anderson c D Jayawardene b Mendis 1

I J L Trott not out 147

K P Pietersen lbw b Herath 3

I R Bell not out 28

Extras (b 5, lb 2, nb 5) 12

Total (4 wickets; 113 overs) 344

To bat: E J G Morgan, †M J Prior, S C J Broad, G P Swann, C T Tremlett

Fall: 1-46, 2-47, 3-298, 4-305

Bowling: Lakmal 19-4-54-1 (1nb); Perera 14-1-53-0; Dilshan 9-1-27-0; Maharoof 27-3-91-1 (3nb); Mendis 18-4-43-1 (1nb) Herath 26-4-69-1

Test debut: N L T C Perera (Sri Lanka)

Umpires: Aleem Dar (Pakistan) and B R Doctrove (West Indies). TV umpire: R J Tucker (Australia). Match referee: J Srinath (India)
Source:the News

Saturday, 28 May 2011

Spectator sport

As well as being a form of recreation for the participants, much sport is played in front of an audience. Most professional sport is played in a theatre of some kind; be it a stadium, arena, golf course, race track, or the open road, with provision for the (often paying) public.
Australian Rules football

Large television or radio audiences are also commonly attracted, with rival broadcasters bidding large amounts of money for the rights to show certain fixtures. The football World Cup attracts a global television audience of hundreds of millions; the 2006 final alone attracted an estimated worldwide audience of well over 700 million. The Cricket World Cup is another sporting event which attracts a global audience. The 2007 Cricket World Cup attracted about 2.3 Billion viewers all over the world. In the United States, the championship game of the NFL, the Super Bowl, has become one of the most watched television broadcasts of the year. Super Bowl Sunday is a de facto national holiday in America; the viewership being so great that in 2007 advertising space was reported as being sold at $2.6m for a 30 second slot.

Women's sports

Women's sports include amateur and professional competitions in virtually all sports. Female participation in sports rose dramatically in the twentieth century, especially in the last quarter, reflecting changes in modern societies that emphasized gender parity. Although the level of participation and performance still varies greatly by country and by sport, women's sports have broad acceptance throughout the world, and in a few instances, such as tennis and figure skating, rival or exceed their male counterparts in popularity.

Contents

 History

In the Ancient Olympics, women were not allowed even to watch competitions, much less compete as athletes. However, Cynisca won an Olympic game as owner of a chariot (champions of chariot races were owners not riders), as did Euruleonis, Belistiche, Timareta, Theodota, and Cassia. Besides the Olympics there was a separate women's athletic event, the Heraea Games, held in ancient Greece.
Few women competed in sports until the late nineteenth and early twentieth centuries, as social changes in Europe and North America favored increased female participation in society as equals with men. Although women were permitted to participate in many sports, relatively few showed interest, and there was often disapproval of those who did.
The modern Olympics had female competitors from 1900 onward, though women at first participated in considerably fewer events than men. Concern over the physical strength and stamina of women led to the discouragement of female participation in more physically intensive sports, and in some cases led to less physically demanding female versions of male sports. Thus netball was developed out of basketball and softball out of baseball.

Edith Cummings was the first woman athlete to appear on the cover of Time magazine, a major step in women's athletic history.
Due to a relative lack of public interest in female athletics, most early women's professional sports leagues foundered, so amateur competitions became the primary venue for women's sports. Throughout the mid-twentieth century, Communist countries dominated many Olympic sports, including women's sports, due to state-sponsored athletic programs that were technically regarded as amateur. The legacy of these programs endured, as former Communist countries continue to produce many of the top female athletes. Germany and Scandinavia also developed strong women's athletic programs in this period.
In the United States, nearly all schools required student participation in sports, guaranteeing that all girls were exposed to athletics at an early age, which was generally not the case in Western Europe and Latin America. In intramural sports, the genders were often mixed, though for competitive sports the genders remained segregated. Title IX legislation required colleges and universities to provide equal athletic opportunities for women. This large pool of female athletes enabled the U.S. to consistently rank among the top nations in women's Olympic sports, and female Olympians from skater Peggy Fleming (1968) to Mary Lou Retton (1986) became household names.
Tennis was the most-popular professional female sport from the 1970s onward, and it provided the occasion for a symbolic "battle of the sexes" between Billie Jean King and Bobby Riggs, enhancing the profile of female athletics. The success of women's tennis, however, did little to help the fortunes of women's professional team sports.
"Bicycling has done more to emancipate women than anything else in the world." Susan B. Anthony said "I stand and rejoice every time I see a woman ride on a wheel. It gives women a feeling of freedom and self-reliance.".
Women's professional team sports achieved popularity for the first time in the 1990s, particularly in basketball and football (soccer). This popularity has been asymmetric, being strongest in the U.S., certain European countries and former Communist states. Thus, women's soccer was originally dominated by the U.S., China, and Norway, who have historically fielded weak men's national teams. However, more recently[when?], several nations with strong and even dominant men's national teams, such as Germany, Sweden, and Brazil, have established themselves as women's powers. Despite this increase in popularity, women's professional sports leagues continue to struggle financially. The WNBA is operated at a loss by the NBA, in the hopes of creating a market that will eventually be profitable. A similar approach is used to promote women's boxing, as women fighters are often undercards on prominent male boxing events, in the hopes of attracting an audience.
Today, women compete professionally and as amateurs in virtually every major sport, though the level of participation typically decreases when it comes to the more violent contact sports; few schools have women's programs in American football, boxing or wrestling. However, these typical non-participation habits may slowly be evolving as more women take real interest in the games, for example Katie Hnida became the first woman ever to score points in a Division I NCAA American football game when she kicked two extra-points for the University of New Mexico in 2003. The practical recognition of basic physiological gender differences has not impeded the development of a higher profile for female athletes in other historically male sports, such as golf, marathons or ice hockey.
A more detailed history of female participation in various sports can be found in the related articles listed below.

Magazines


Sports marketing

Sports marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is the promotion of sport to the public in order to increase participation. In the first case, the promotion is directly related to sports. In the second case, the products can but do not have to be directly related to sports. When the promotion is about sports in general, sports teams or sports events, the use of this kind of strategy is called “Marketing of Sports”. When the promotion is not about the sports but sports events, athletes, teams or leagues are used to promote different products , the marketing strategy is denominated “Marketing through sports”. When the promotion is about increasing participation amongst the public it is called "Grassroots Sports Marketing". To promote the products or services, the companies and associations use different channels such as sponsorships of teams or athletes, television or radio advertisement during the different broadcast sports events and celebrations, advertisement on sporting venues, “street marketing of sports” which considers sports marketing through billboards on the street and also through urban elements (street lighters and sidewalks, etc.) and promotions and publicity during major worldwide sporting events such as the Football World Cup, the Olympic Games, the Super Bowl or the Winter Olympic Games.

Contents

Definition

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports.[1] These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another 4 P’s are added to sports marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sports marketing mix."
One element that sports marketing takes advantage of is that athletes tend to be brand loyal and fans tend to be loyal to their favorite athletes and teams. This can be recognized through the contracts players and athletes sign with sports companies in which they get paid to wear or use their products in each game or sporting event. By doing so, the players and athletes and also their fans develop a loyalty to the products for a longer time.

 Benefits of 'sports marketing'

Sports marketing impulses memberships, sales and recognition represent the biggest benefits for the companies, the athletes, the associations, the leagues and the sports events organizers. Well planned, effective marketing helps to understand the customer and the marketplace and informed marketing decisions help to increase the company’s, club’s or association’s performance. On the other hand, being an entertainment, sports are considered to have a large value with celebrity status. Due to the status and importance in people’s life, sports are considered a profitable and sustainable marketing source.

 The marketing of sports teams and events

According to different authors and organizations the marketing of sports events and teams is defined as “Designing or developing a 'live' themed activity, occasion, display, or exhibit a sporting event to promote a product, a team, cause, or organization. Which in other words it can be defined as follows: The marketing of sports events and teams is the marketing strategy which is designed or developed a “live” activity, which has a specific theme. Mostly this kind of strategy is used as a way to promote, display or exhibit different things, such as a sports team, a sport association among others. There are different events that can clearly exemplify this concept, such as the Super Bowl, the Olympic Games, the UEFA Champions League and the FIFA World Cup.
The Super Bowl it is an example of this concept because it is a massive sport event organized by an sport association, the NFL, which looks to promote the event itself, the sport itself and as well the different football teams. The way this event is promoted is by TV and radio commercials but also by the contracts signed with other companies in order to transmit the event. For example in Mexico the NFL signed a contract with a Mexican movie theater, Cinemex, so some of the most important games of the event were transmitted in its different theaters. With this the NFL obtained the promotion of the event in its country and in national TV but also it obtained the possibility to promote the event at major scale in the foreign countries, which means more audience, therefore the NFL achieved the goal of promoting the sport event and the teams involved.

 The marketing of products through sports

'Marketing through sports' is a concept that that has been used since the 1980s but that also has increased in importance in the last two decades due to the growth and expansion that the different types of sports have enjoyed since then. “Marketing through sports” it is a marketing strategy that can be used in sports in two different ways. In first order, the use of marketing and promotion can be carried out through the sport or through the sports club. In the first case, the use of marketing is under responsibility of the different sporting associations, while in the second case, the responsibility falls on the different sports clubs. In this manner, marketing and promotion through the sport and through the club involve sponsorship, corporate events and boxes, licensed merchandise, names and images also known as “endorsement”, advertising through broadcaster, advertising such as advertising as ground signage/clothing/equipment advertising, promoting games, promoting using players/club/league or developing ‘business opportunities’. The peculiarity of sports is the issue that “sport is the only entertainment where, no matter how many times you go back, you never know the ending.”This singular fact is used by marketing companies as an advantage because in this way every time the audience attempts to an event several times it will perceived the advertisements again and again, therefore the marketing of sports reflects different than in other usual areas or common industries, a wide field of opportunities and diversities for the different companies which operate on this field.

Examples of marketing of products through sports

 Sponsorship of teams

A real life example for representing the concept of marketing through sports is the case of the Spanish bank, BBVA Bancomer, and the Spanish Football league. In this case Bancomer which is the major sponsor of the Spanish league increased its period of participation in the league until 2013. So as the definition of this concept says, the company that is using this marketing strategy is not necessarily related to sports. In this case it is a bank and through sports or sports events it promotes its trademark and the services that it gives.
Another example of sports marketing through sponsorships, is the renovation of the contract between Adidas and the Mexican Football Federation (FMF). In August of this year the CEO of Adidas Herbert Hainer in companion of the president of the FMF, Justino Compeán announced the renewal of the contract in order to permit Adidas to continue producing and designing the uniform of the Mexican teams until 2018. This is an example of sports marketing because as it was define, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources. In this case Adidas, which is completely related to sports, is the company that is using sports marketing as a strategy, by designing the uniforms of the football team and as a consequence its trademark is being promoted every time there is a game.

 TV advertising during broadcast sports events

Finally another example of marketing through sports is the strategy used by Gillette Match to promote its personal hygiene products through representative figures of each sport on television during broadcast sports events. Gillette uses for this issue characters from football soccer such as Thierry Henry and Rafael Marquez, from tennis Rafael Nadal and from golf Tiger Woods. In the commercial these celebrities appear using the products of the company showing the results in order to demonstrate that if successful people use the products you should use them to. It is a clear example of this concept, because the company using this marketing strategy is not related to sports at all, but through important personalities of each sport it has the possibility to get to its target audience.

 Grassroots sports marketing

Grassroots sports marketing is part of the field of marketing known as social marketing. This refers to marketing something that is of benefit to the public, and is normally done by government or charities rather than private sector organisations. It is normally done with a much smaller budget than marketing of sports teams and event or marketing of products through sports as it does not bring any direct financial benefit. Although this marketing normally drives people to clubs where they will pay to play sport it still needs to be subsidised in order to be run. The money therefore comes from local councils with a remit to increase participation or from public health sector which wants to decrease the cost of disease caused by inactivity.
source;wikipedia

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Lindsey Vonn, first ever Winter Youth Olympic Games Ambassador

Olympic champion skier Lindsey Vonn has today been announced as the first Winter Youth Olympic Games Ambassador. One of the most successful alpine skiers of all time, the American star, who has been hitting the slopes since she was two years old, will take a leading role in mentoring young athletes at the inaugural Winter Youth Olympic Games in Innsbruck, Austria, in January 2012.